BOOKS
ABC OF EMOTIONS
Practical guide for the emotional differentiation of large and small companies.
What was the key to the success of BBVA's “We learn together”? Why does a Valencia Savings Bank have extraordinary levels of connection with its clients? Or what is the key for companies like ASICS to achieve excellent results in their initiatives? The answer lies in the emotions they generate.
A PRACTICAL GUIDE TO WHAT REALLY MOVE YOUR BUSINESS
Foreword by Martha Rogers
«Elena Alfaro turns us all into more intelligent emotional natives»
ABC OF EMOTIONS
Topics available for conferences
ABC OF THE CUSTOMER EXPERIENCE
With the first edition sold out, this second edition is used to update the content that positioned this title as the reference 360º guide to the Customer Experience in the Spanish-speaking market.
PRACTICAL INTRODUCTORY GUIDE FOR ENTREPRENEURS AND PROFESSIONALS LOOKING FOR TOOLS TO INNOVATE, DIFFERENTIATE AND SELL MORE.
Prologue of Segittur
What does Four Seasons sell to differentiate itself from other hotel chains?
ABC OF THE CUSTOMER EXPERIENCE
Topics available for conferences
ABC OF THE SHOPPING EXPERIENCE
One of the reference channels to generate experiences are Stores. What will be the future of the shopping experience? This guide arises as an answer to this question to be a reference in Experiential Marketing and a vision of the future with a very specific focus: The Point of Sale.
SIMPLE GUIDE OF ACTIONS TO TRANSFORM A TRADITIONAL STORE INTO A DISJUNCTIVE, WHERE DIFFERENTIATION IS BASED ON THE EXPERIENCES OFFERED.
Starbucks Prologue
Nowadays we are all in need of experiences, of connections.
ABC OF THE SHOPPING EXPERIENCE
Topics available for conferences
THE ABC OF FANSCINATION
The generation of brand defender customers is an issue that is not so much necessary as urgent in any organization in the times we live in.
GUIDE TO CREATE FANS WITH AN UNPRECEDENTED, INDISPENSABLE METHODOLOGICAL BASEFOR ANY MANAGER AND ORGANIZATION THAT WANTS TO DIFFERENTIATE.
ING Direct Foreword
Nowadays we are all in need of experiences, of connections.
FANSCINOLOGY
Topics available for conferences
FOREVER YOUNG STRATEGY
In the midst of the emotional era announced by the Harvard Business Review, Elena Alfaro announces the arrival of science for the generation of fans (FANScinology), providing her FANScination Magic Box as a fundamental tool to generate FANScination experiences.
GUIDE TO ACHIEVE THE EMOTIONAL FORMULA OF THEETERNAL YOUTH PROFESSIONAL AND BUSINESS
Prologue Marqué de Murrieta
Nowadays we are all in need of experiences, of connections.
FANSCINOLOGY
Topics available for conferences
DIRECTION OF EXPERIENCE APPLIED TO THE TOURISM SECTOR
In 2010, Elena Alfaro presented her doctoral thesis whose project was previously selected from more than 600 projects worldwide to attend the Campus of Excellence along with Nobel Prize winners from different disciplines. After reading it, Elena Alfaro's work was rated Cum Laude unanimously at the table.
RESEARCH ON THE CUSTOMER EXPERIENCE IN THE HOTEL AND TOURISM SECTOR.
Nowadays we are all in need of experiences, of connections.
COURSE BEYOND CX
This manual offers you an enjoyable, connected, rigorous and practical way to address main axes of customer experience and also enter the terrain of neuromarketing, emotions and fascination to get recommendations and even fans.
THE ULTIMATE COURSE FOR IMPROVE THE RESULTS OF YOUR BUSINESS.
